Following their recent acquisition of 21st Century Fox, the team at The Walt Disney Company wanted to reinvigorate a global family icon for loyal followers and new audiences alike. We created a 3 phase go-to-market strategy that culminated in the 35 year anniversary of the Franchise in order to re-launch The Simpsons at retail. Our strategy brought The Simpsons to life in unique and unexpected ways.
Phase 1
Creating desirability for the loyalist.
Phase 2
Building Heat for multiple generations
Phase 3
Mass Celebration
Discovery
Strategy
Visual Identity & Storytelling
Product Conceptualization
Packaging
Social & Digital Experience
Retail Experience